People visit or leave your website for a reason. When people visit, it means they are interested in the products or services your company wants to offer. Some website owners invest in making sure that the website looks presentable and pleasing to the eyes without realizing that there are other aspects that must be kept in mind. There are four reasons people leave your website:
1. Takes 3 seconds or more to load
Slow websites drive people away. It is estimated that 40% of visitors are more likely to leave a website if it takes longer than 3 seconds to load. There are many reasons for the slow speed such as too large images, scripts, HTML and CSS. This problem can be resolved by ensuring that the sizes are kept to a minimum. Crazy animations can also contribute to slow loading time. Your web host provider has to do with the slow speed as well. Make sure you check your website speed regularly and change host if you are not getting a reliable web host.
2. Lack of graphic element and readability
Not everyone visiting your website can navigate it with ease. Before designing your website, make sure that you do not miss out on site navigation. Expect some visitors who are not familiar with navigating the website. If they are not sure how to use your website, they will choose to leave it instead. When thinking about the design of your website, you will also have to think about its functionality. Your website should be simple, clear and professional.
3. Not mobile responsive
Since everyone is using their smartphones for online transactions, it is imperative that your business does not fall behind the digital trend. If your website is not mobile responsive, there is a greater chance for your audience to abandon your website. They will move on to another source that offers mobile responsive website. It is important to take your audience’s mobile needs into consideration so you can create a responsive mobile design.
4. Not updating blog posts
Regular visitors want to stay updated by reading on your website. If they do not see anything new, they are less likely to stay. This is why you need to update your content frequently so visitors will know that you keep them engaged. With regard to the frequency, think about the type of niche you have and the audience you are trying to target. You will be able to have a loyal reader when they have something to look forward to on a regular basis.