You might have been told, time and again of the importance of domain names. In theory, domains names are your website's identity. Imagine the Internet trying to remember IP addresses of your websites. Just the thought will sure bring some intimidation factors as websites in the form of IP addresses are nearly impossible to remember. In short, the domain names are the IP addresses' technical shortcut. Domain names can also affect your web presence. If you have a business and you want to make sure that it looks professional to prospects, registering a domain name should be included in your to-do list. Here's why:
An online business can be easily recognised if your prospects do not know about it. A domain name has a powerful impact by increasing awareness of your brand. If your domain name matches your business name, you are not only reinforcing your brand, but you are also making it easier for your customer to remember your business. You can also win business when customers can easily remember your business. It will not be difficult for them to pass it along to their colleagues and friends.
If you are going to transfer to another web host provider, you can also take your domain name with you. This is an advantage considering the fact that you have to take a new URL without it. Not having a domain name can have a serious impact on your business by destroying the branding you built up with your first web address.
Registering your own domain name makes your company loo professional. If you are going to choose a free web hosting site, your URL will look sloppy as it comes with a subdomain. A generic web address will not attract potential customers. They will be under the impression that you are not running a legitimate site.
If your domain name matches your business concept, you can also draw Internet users in search of a related topic. So instead of registering your exact business name, it might be a clever idea to choose concepts. These concepts might show up more frequently than your business name. For instance, a cake store that registered cakes.com are more like to attract more visitors looking for cakes on the Internet. The term can also show up more frequently especially when someone searches for information about cakes.
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