The Best Practices For Choosing Your Domain Name

150 150 Andrew Broberg

A website helps you build a brand identity, but without a domain name, the identity you are trying to build will be non-existent. In choosing a domain name, there are things you need to take into consideration. While there might be some brilliant ideas going through your head, choosing a unique domain name is such a challenge. Following some best practices can help you find a domain name that suits your website.

Ensure keywords are part of your domain name

Keywords are essential to choosing a domain name. Aside from the fact that it helps you become more accessible to your target audience, it also helps bring more traffic to your website. It is important for people to know what your website is about. It will also be easier for you to target users.

Consider new domains

It is no surprise that good domain names are always selected. However, untouched domains also have potential. It is important to get creative in using new domains. When fusing creativity into domain selection, make sure that you keep your social presence in mind. Domain names must also be easy to be found online especially domain names for social sites.

Choose a domain name that is easy to access

While it cannot be denied that many websites use dashes, one thing you need to remember is that people like it when your website is easy to access. A good domain name must be kept short.

Keep privacy in mind

Aside from choosing a domain name that can target users, privacy is also important. Domain data must be kept private by having better security. It is also worth noting that better security may come with an additional cost. It is worth investing in domains that can address your privacy concerns. After all, it can turn into a long-term investment.

Think about other extensions

Extensions do not necessarily have to be a .com. You can also choose other domain extensions such as .net, .co, .site and many more. You can also do some research so you will know the extensions that suit your website.

Researching properly is one of the best practices to follow when you are choosing a domain name. While it may take time to find a good domain name, the positive result that it yields such as driving more traffic to the website and targeting the right audience are just some of the benefits you will reap in the end.

AUTHOR

Andrew Broberg

All stories by: Andrew Broberg