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web hosting

The Basics Of Building A Website

150 150 Andrew Broberg

There are free website builder services that you can use for building your own website, but when the time comes that you want one to go live, you need to think about the initial costs involved because you will need more than just free website builders. A lot of beginners are afraid of investing in paid website builders. This is why turning to services that will not tie you to a monthly fee is very appealing.

The problem with free services is that they have limited features. As your business expands, your needs also increase and a basic website is not enough. There are 3 essential elements that a website needs before it goes live:

1. Domain Name

A domain name provides identity to your website. Imagine memorising a string of numbers every time you visit a site. They are not easy to remember especially if you have a lot of websites to visit. A domain name is required when building a website. The name you choose must be related to your brand and business.

In the event your domain name is not available, you will need to choose another domain or acquire it from its current owner. With regard to domain acquisition, you will need to spend a vast amount of money. For starters, registering an available domain saves you from spending more. For businesses that are keen on building online reputation, getting a specific domain is recommended.

2. Web Host Service

Once you have registered a domain you will need a provider to host your website. The hosting packages on offer will vary from provider to provider. Choosing can be tricky as there are many options to consider. Some of the notable features to consider include uptime percentage, disk space and customer support. Businesses that are launching a professional operation are advised to go for a large web hosting package. It is also advised to base choices more on the hosting features rather than the price. If you only intend to run a basic website, a basic package will suffice. It  usually offers 1 GB of disk space.

3. File Transfer Protocol

Your web host provider also offers you an option to upload information once you get access to cPanel, where you will need to set up an FTP or File Transfer Protocol. When uploading files, you will need to navigate to a particular folder. Most of these applications are pretty straightforward. Once you log in, you will be able to see the website’s folder structure.

What Is Web Hosting Control Panel?

150 150 Andrew Broberg

Once you subscribe to a web hosting service, you will be introduced to the control panel, which is your webhosting account’s administration portion. What you can see here is the interface where all the aspects of your webhosting account can be found. This is where backend development happens as the control panel allows you to control all portions of your website.

Now that you have an idea what a control panel is, you may want to take a look at some of the control panel basics.

The control panel allows you to get a glimpse of the following:

a. Disk space usage
b. Hosting package
c. Bandwidth usage for the month
d. IP Address
e. Path to Sendmail
f. Version Identification
g. Quantity of:
-MySQL databbases
-FTP accounts
-Add on domains
-Email accounts
-Mailing lists
-Parked domains

The control panel also lets you manage your files or the actual content on your website. File management includes backing up your files. This is an important process especially when you decide to migrate to another web hosting service provider. This section also lets you create FTP accounts, which you can use for an FTP client. FTP accounts make it easier for you to upload and download documents to your website.

You can also create new folders or directories, create new files, change permissions, move, copy or delete files and folders.

The control panel gives you the option to administer email settings such as creating email addresses and setting quotas. You can also set up auto responders, mailing lists and forwarders. Some web host service providers may also provide additional features such as anti-spam tools that allow you to turn on or turn off a spam filter.

Since maintaining levels of security is also important in managing a website, the control panel gives you special permissions to protect directories so information is kept confidential. This section gives you the ability to create a username and a password so hackers and cyberattackers will not easily gain access  to sensitive information. You can even block a particular visitor if you deem their activity suspicious.

There are also other applications you can find in the control panel such as blogs, classified ad management, image galleries, polls, project management, site builders and many more. More advanced options are available and some of them may no longer be familiar to you such as network tools, frontpage extensions, domain management, PHP administration and other features.

 

What Is Included In Your Web Hosting Package?

150 150 Andrew Broberg

What do web hosting and Internet services have in common? They are both an intangible service as you cannot touch or see them. This is why it is possible for most web hosting packages to offer the same service features. There can even be cases when you are paying more than you are getting.

You can go for the cheapest web hosting services or the most expensive plans, but they do not guarantee uninterrupted and valuable service. Before you commit to buying web hosting plan, you need to be aware of the things included in your package. You can buy the most expensive package, and only get the cheapest service.

So what is really included in your package?

Servers

Although servers cannot be seen, you can spend a vast amount of money for the physical equipment intended for the servers. The equipment involves rack-mounted computers. If you choose premium web hosting companies, the equipment will be more advanced as they are faster. As a result, your website will also have faster loading times.

Data Centers

Aside from servers, data centers are also responsible for keeping your website up and running. Data centers are composed of high speed and high bandwidth internet access. The equipment must be maintained and guarded at all times.

Software

Web hosting companies use Open Source, but licensed and paid control panel is the most popular option. Some who have a very specific need for Windows hosting will also consider subscribing for a Windows hosting plan.

Internet Connection

Although Internet service and web hosting service are two different things, web hosting will only work with the help of internet connectivity. Web hosting data requires bandwidth and speed to function.

Support

You are not only paying for the web hosting package but the technical support as well. In fact, support is an important part of your web hosting package because if your web hosting service is not functioning properly, you can turn to customer support for help. Never choose a web hosting package without a support plan.

When searching for web hosting plans, avoid choosing the cheapest one. Cheap plans can have a negative impact on your website and there is no guarantee that you will get support when you need it. Choose web hosting plans that can provide you quality service. It is also important to remember that price alone is not an indicator of quality. If you want lower downtime, better connectivity and fast processor, you will need to choose premium web hosting service.

What Are The Factors To Consider When Planning Your Website’s Content?

150 150 Andrew Broberg

Building a website is essential in creating online presence. It primarily involves technical processes such as coding and web designing. While the audience may see cool graphics and effects, the process behind every website’s aesthetic and visual appeal requires an expert with exceptional technical capability. While everyone can learn how to build a website, delivering the message you wish to convey needs quality content.

A website designer cannot force a design into the website without taking some factors into consideration. Before any programming can take place, planning a website’s content is the first step a business owner should take. When you plan your content, you will be able to have a better insight of what will happen. Planning enables you to choose the words, images and information that should be included in your website. You will also know the essential technical elements that will capture your audience’s interest.

Your audience plays an important role in the process of building a website. Ask yourself about the audience your website wants to target. Once you know your target audience, you will be able to know the design and mood for your website. Defining your content will not only target the right audience but also establish your brand’s identity.

Breaking down your content

When profiling your audience, you need to consider their interests and needs. You will be able to know the scope of your website this way. Spending a little more time on each section of your website will give you a better view of the kind of identity you want for your website.

The Importance of SiteMap

Building a website involves putting Search Engine Optimisation (SEO) strategies in place. SiteMaps are vital to your SEO strategy. It should be built before the site is completed. SiteMaps are the first file that Google looks for when it crawls a site. A SiteMap is the foundation of web design.

Visual Representation

A SiteMap is considered as your visual representation that dictates your site design and content. You can rearrange or review your website so it will be aligned to the mission and vision of your business. It is necessary to update your website from time to time so that it meets the demands of current website technology. Think about your content plan so you can finalise your website design. Once you finish the website, make it a point to produce regular content. A mobile-responsive website is also essential as most people are using their mobile devices to access the internet.

3 Common Problems That Can Kill Your Website

150 150 Andrew Broberg

Building a website enables you to connect with your customers. However, website design and maintenance is also important to maximise your website’s potential to generate opportunities. Ignoring professional web design results in losing potential customers and limiting web presence. As customers turn to their mobile devices to search or purchase products or services, a website that is not mobile responsive can drive away prospects. Web design ensures your website is optimised. You can also be sure that your website content is valuable. There are 3 common website problems that can hurt your business:

1. Lack of regular website backups

Experts encourage website owners to have backups as this can save you from potential damage in the event your website is hacked. Websites are vulnerable to hacking regardless of your level of security. Cyberattacks can create serious damage to your website. The damage can negatively affect your business as website will become unavailable until issues are resolved. When it comes to the rate of backups, it should be aligned with  how often your website content is updated. The rule of thumb is to back up your website on a regular basis.

2. Low quality web design

It is common for website owners to cut corners to avoid overspending on website creation. Little do they know that DIY website design does more harm than good. Your website sets your brand identity. If images, content and overall design do not match your objective, maintaining strong web presence will be a great challenge for you. Growing your level of credibility will also be another issue you will face if the design does not reflect the identity of your brand. If you are not a graphic designer, it is better to engage a professional service that will take care of your website.

3. Non-responsive website on mobile

Most consumers find it more convenient to use their mobile phones than their computers. Mobile devices make it easy for people to know what you are selling as information is available anytime, anywhere. If your website is not mobile-optimised, consumers will not hesitate to make a beeline for a better website they can do business with. Different screen sizes must be taken into consideration as this is essential in building a website. Check if your website displays correctly on mobile phones, tablets and desktop computers. Users are not the only ones who are pleased to come across a mobile responsive website, but Google as well. A responsive website is usable and easy to maintain. An excellent customer experience is one benefit of investing in mobile responsive design.

Do Businesses Need A Dedicated Server?

150 150 Andrew Broberg

Many websites struggle to maintain high rankings in search engines because of the issues they face with their web host provider. If your online presence is not stable due to frequent downtime, you may need to review your web hosting service as it may not offer the kind of features your business needs. There are many different types of servers for you to choose from, but the type of server to consider should address your concerns.

As your business grows, a dedicated server is essential as it only caters to one customer. Unlike shared web hosting, a dedicated server lets your website enjoy huge amount of data as you are not sharing with multiple sites. Unfortunately, there is one thing that deters business owners from opting for a dedicated server: high cost.

Since a dedicated server is more expensive than other types of servers, business owners would keep their old web hosting service despite the flaws. There is a big risk in keeping shared web hosting service. For one, your website will slow down and even stay busy causing visitors to close your web page instead of checking what it can offer. If you are trying to compete in the digital world, you need to keep up with the changes and sharing servers with other websites may just lead to missing out on opportunities knocking on your virtual door.

For business owners trying to kick their marketing strategy up a notch, a dedicated server is the way to go. This hosting service allows you to enjoy more secure and reliable web hosting. You will also get great value for money as it offers loads of advantages such as enough space and bandwidth, high server security and increased reliability.

Its high price is one disadvantage of switching to a dedicated server. If you were to think about the benefits you will enjoy, the cost will no longer be an issue. It is important to remember that a proper web hosting service will not only make your website popular but accessible as well.

As a result, your business will generate profit as you convert visitors into long term customers. In searching for a hosting provider, make sure it has 24/7 technical support. A few hours of downtime can hurt your business so do not underestimate downtime percentage as well. In the long run, you will save money because the services provided ensures that your business needs are met. You will also have peace of mind by maintaining  high rankings as your website is up and running most of the time.

4 Signs Your Web Hosting Service Is Hurting Your Business

150 150 Andrew Broberg

Your website represents your business and to drive traffic to the site and attract customers, choosing a web hosting service that offers excellent performance is a must. To small businesses, choosing a reliable web hosting service can be a bit of a challenge. Instead of focusing on the features, many businesses give importance to the service cost.

Cutting corners may be an option for start ups, but this is not a valid excuse when your online reputation is suffering. If your website experiences frequent down time, it can result in poor customer experience. There are 4 ways bad web hosting service can affect your business:

Your website makes a bad first impression

On average, a website may take 6 seconds to load. If customers have to wait more than 6 seconds, they will either visit another site or close out your web page. You need to make a good first impression when trying to attract potential customers. If your website is image and video-laden, a strong web hosting service is the best way to go. The wrong web hosting service can deter your customer from doing business with you.

Your website is prone to cyber attack

Being a victim of cyber attack is costly and stressful. You do not only invest your precious time in creating a website but your money as well. Having weak web hosting means your website is vulnerable to any kind of attacks. You will need high levels of security to keep hackers at bay. E-commerce websites choose web hosting providers that have the ability to keep the site secure and protected against cyber intruders. When choosing a web hosting service provider, ask about the steps they will take in the event your website information is compromised.

Your website gets penalised

A server that is frequently down can have a negative effect on your business as search engines impose penalties on websites with frequent web host problems. A web host service provider with high downtime percentage can make your website suffer. If you want to prevent penalties in website search rankings, choose a web host with a high uptime percentage.

You miss out on potential leads

Regardless of implementing an effective ad campaign, blog post, social media campaign and promotional offer, you will miss out ondriving traffic to your site if you have a low-quality web host. An unreliable web host can result in missing out on potential leads. Search for a web host that can steadily handle traffic.

Is There Such A Thing As 100% Uptime?

150 150 Andrew Broberg

Searching for a web host service provider that is capable of providing 100% uptime is like finding a needle in a haystack. It will be an endless quest that is often the root of frustration for website owners. While keeping your website up and running is essential to regularly drive traffic to your website, 100% uptime is not guaranteed and may even be impossible to achieve. Here’s why:

During the selection process, many hosting sites will offer 98.9% or 99.9% uptime. It is quite rare for hosting companies to provide 100% server uptime. 99.9% uptime seems like a great deal, if you are under the impression that 0.01% is not really a big deal. However, there are instances that in spite of the site being reachable, it does not necessarily mean it works perfectly fine. Even a guarantee of 99.99% uptime does not assure you that your website will be functioning properly all the time.

A web host service provider that can provide 100% uptime is definitely the creme de la creme of all web hosting companies. Unfortunately, not all downtime is counted. This means that 99%, 99.9% and 99.99% are acceptable uptime rates.

Uptime: The Big Picture

Without doing the number crunching, the uptime rates may seem harmless to your website, but when they are translated into hours and minutes, you will realise that you need to be keen on selecting a web host service provider.

1. 99% uptime means your site will experience outage or downtime for 432 minutes per month. This means your website will experience downtime for more than 7 hours.

2. 99.9% uptime is equivalent to 45 minutes of downtime. A website may experience hardware failure per month.

3. 99.99% translates to 5 minutes of downtime per month. However, it will be difficult for website owners to find a provider that guarantees 99.99% and 100% uptime.

Since there are hosts that measure downtime over a quarter or a year, good service will soon outweigh a big outage.  The type of web host service provider you choose will also depend on the rate of downtime you can tolerate.

The downtime that does not count are user error, server maintenance and some rules that the host may have. It is also important to note that in the world of web hosting, resources are limited. If your business is not a common one, some sites may share the same hosting hardware with you. This can result in a server overload. With broken transactions and high loading times, user experience will definitely be affected. Since 100% uptime is not easily attainable, it is necessary to detect problems quickly through application monitoring.

Can A Hosting Provider Affect Your SEO Effort?

150 150 Andrew Broberg

Google’s algorithm evolves and changes just when you thought your SEO strategies are proven to improve your search engine ranking. Without a doubt, these changes are challenging and stressful. There are many factors that can create a huge impact on your SEO effort and one of which is your hosting provider. Failure to choose a reliable hosting provider can hurt your search engine ranking.

How does your hosting provider affect SEO?

While your hosting provider does not necessarily boost your ranking, but choosing a poor web hosting service can still have a negative effective. Due to the tough competition among online businesses, it is no surprising that many website owners invest in a reliable hosting service. However, there are site owners who opt for the cheapest service. If you do not truly understand the role of hosting in SEO, you will never realise how advantageous it is to choose wisely.

User experience and safety affect your Google rankings. If your website is not secure, your rankings can be affected in more ways than one. Once your website is attacked by malware, Google can easily detect attacks and will penalise your website for it. Your online reputation and traffic will also be affected once visitors learned of these flaws. These factors can definitely affect your ranking.
Although, you make a conscious effort to protect your website against attacks, your host should also play an important role in ensuring security. If you have poor security, you are also opening doors and windows to hackers, making your website more vulnerable to malware infection.

SEO and server performance

Downtime and server speed can also affect your SEO effort. This is one factor that Google takes seriously. If your website is taking minutes to load or experiencing frequent downtime, driving traffic to your website will be challenging. Reliable providers have 99% uptime and only 1% downtime. You may have made an effort to improve your speed, your hosting provider can slow your website down. If you have a shared server, your speed is more likely to be affected by the fact that you are sharing the same server with multiple sites. A dedicated server is essential to improving your website’s performance. While it costs you more money, you will be able to improve your business in the long run.

Tips For Changing Web Hosting Service

150 150 Andrew Broberg

In a bid to stay ahead of your competition, you need a reliable web hosting services that can keep your website up and running most of the time. A reliable web host will have you expand your website and increase your profit. Online presence is important if you want to hit the target. When you encounter slow speed, rising costs or limited capabilities, you will need to change servers to stay in the game. However, the decision is easier said than done.

Explore options and decide about dedication

If you have slow service, switching servers is an option to consider especially if you site has already grown. In this case, you will need a dedicated server that can accommodate your site. You will no longer have problems even if web traffic grows if you have a dedicated server as you are not sharing servers with other websites. With a dedicated server, you will be able to provide quick access for your visitors and create a pleasant user experience. If you are going to consider another shared server, the problems associated with your old web host provider will not be properly addressed.

Keep customer service in mind

Although you may be in awe with your new host it does not necessarily mean that it meets your needs especially if you have hosting problems. There should be a reliable customer support that will help you whenever you need to talk to a customer support. A customer service representative must be easy to reach and can answer your questions quickly.

Choose the right package

If you are choosing a web hosting package, you need to ensure that you opt for the right package. Your operating system has nothing to do with your web hosting packages. When choosing a web host package, make sure that it is compatible with your needs. You can check 3 to 4 web host providers so you can explore your options. Think about the packages they offer, the price of the package and even the reliability of their customer support.

Make the transition as smooth as possible

If you have chosen a new host, you should keep the transition process in mind. Keep in mind that switching to a new host may result in frequent downtime and lost data. Avoid cancelling your old host too early. It can be a great disaster if your old web host provider will delete your old files and other essential information without backing up your data.

 

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