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What’s In A Domain Name?

150 150 Andrew Broberg

The most challenging part of website creation is choosing a domain name that suits your business. Getting things right from the start is critical. So how do you ensure your domain names fit your business? In a bid to stay in the game, you need to be keen on searching for the right domain. It can be pretty much like finding a needle in a haystack. There is a myriad of choices available to you that it seems difficult to choose. What better way to narrow down your selection than to compare apples to apples.

What’s in a domain name?

Numerical addresses can be easily forgotten with all the information you come across on Internet.  This is where domain names serve their purpose. They are considered to be a text-based label that is easier to memorise than a string of numbers. Just because you have a domain name does not necessarily mean you can earn a sweet spot on various search engines. You still need to choose a domain name that is relevant to your business. While you need to think outside the box, your domain does not have to be out of this world.

Tips and tricks for choosing a domain name

Choose “.com”
There are plenty of options to explore when it comes to choosing domain names. One of the most preferred extensions is “.com”. There are two good reasons this is the best choice for all businesses: 1. this extension can be easily recognised; 2. search engines view these URLS as something that belongs to a legitimate business. If you want your website to yield positive results, “.com” is going to be your best bet.

Register multiple domain extensions
When it comes to identifying the right URL, you should not stick with one web address. There can be multiple versions of the same domain name. Your competitor may have already taken “.net” version of your URL and this may lead to losing traffic. If Top Level Domains are available, make sure you do not lose sight of them.

Keep domains at minimum
Domain names should be at the forefront of your customer’s mind. This means, they should be easy to remember. Aim for no more than three words, but make sure the business name is not too generic. Use your judgement when registering your domain name. Always keep your customers in mind in the domain selection process. If you were in their shoes can you easily remember a mouthful of a website URL?

Scrap the cutesy abbreviations
It can be tricky to choose an appealing domain name, but cutesy names and abbreviations may not convey the right message. Text-speak domain names look unprofessional and people just might have trouble remembering your URL. Replacing YOU with ‘U’ may only bring confusion. Why go for text-speak when you can use the correct and appropriate word?

Choose Wisely

You need to maintain your dignity if you want to thrive into online industry. The selection process can be a daunting task, but focusing on your prospects will definitely help. Think through all of the options available to you. Keep long-term goals in mind so you can choose the domain that is aligned with your business needs.