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Can A Hosting Provider Affect Your SEO Effort?

150 150 Andrew Broberg

Google’s algorithm evolves and changes just when you thought your SEO strategies are proven to improve your search engine ranking. Without a doubt, these changes are challenging and stressful. There are many factors that can create a huge impact on your SEO effort and one of which is your hosting provider. Failure to choose a reliable hosting provider can hurt your search engine ranking.

How does your hosting provider affect SEO?

While your hosting provider does not necessarily boost your ranking, but choosing a poor web hosting service can still have a negative effective. Due to the tough competition among online businesses, it is no surprising that many website owners invest in a reliable hosting service. However, there are site owners who opt for the cheapest service. If you do not truly understand the role of hosting in SEO, you will never realise how advantageous it is to choose wisely.

User experience and safety affect your Google rankings. If your website is not secure, your rankings can be affected in more ways than one. Once your website is attacked by malware, Google can easily detect attacks and will penalise your website for it. Your online reputation and traffic will also be affected once visitors learned of these flaws. These factors can definitely affect your ranking.
Although, you make a conscious effort to protect your website against attacks, your host should also play an important role in ensuring security. If you have poor security, you are also opening doors and windows to hackers, making your website more vulnerable to malware infection.

SEO and server performance

Downtime and server speed can also affect your SEO effort. This is one factor that Google takes seriously. If your website is taking minutes to load or experiencing frequent downtime, driving traffic to your website will be challenging.¬†Reliable providers have 99% uptime and only 1% downtime. You may have made an effort to improve your speed, your hosting provider can slow your website down. If you have a shared server, your speed is more likely to be affected by the fact that you are sharing the same server with multiple sites. A dedicated server is essential to improving your website’s performance. While it costs you more money, you will be able to improve your business in the long run.

Three Factors To Consider When Choosing A Hosting Provider

150 150 Andrew Broberg

The changes and updates with Google’s algorithm has been stressful for most website owners. While links, keywords and reputation are the elements that can influence SEO, your hosting provider can still affect your SEO efforts. When choosing a hosting provider is done hastily, it can certainly take its toll on your business in the long run. You need a provider that can give you a seamless hosting experience.

Does The Choice Of Hosting Provider Really Matter?

Your choice of host may not have a direct impact on your ranking, but a poor choice of a host will still have a detrimental effect on your efforts to stay ahead. When you are too focused on the price, you are also missing out on the essential qualities of a reliable hosting provider. It is important to look into several factors for you to know if have chosen a provider that can give you a competitive edge.

Server Performance

The first factor you need to look into when choosing a hosting provider is the server performance. The server performance includes the downtime and speed. You need a server that can provide speed. Google penalises websites with slow loading speeds and frequent downtime. This can really hurt your business so it is imperative to search for a provider with high percentages of uptime.

There are design choices you can consider so you can improve your website’s speed. However, you should also note that when a host uses a shared server, your speed can still be affected. Although a dedicated server can cost you more money, it is still a valuable option once it yields positive results.

Server Security

The second factor to consider is the server security. Your ranking can be affected if your website is not secure. Google also penalises sites that are frequently attacked or more prone to cyberthreats. If visitors are aware of the security flaws, you are not only going to hurt your reputation but your traffic. While you may have some security measures to protect your website, a reliable hosting provider is still the way to go. A good hosting provider has the ability to increase your site’s level of security.

Server Location

The final factor you need to consider is the server location because Google relies on location information. So you need to be very careful. It is important to know where the server is located and the location of your target audience. This practice can help you deliver accurate results to your customers.