If you are a web hosting provider, setting up blogs for your customers is already a walk in the park. Although it is your duty to provide blogs for your customers, your company also needs a blog for promoting your business. You may already have a website, but this will definitely not suffice. There is should a go-to blog site dedicated to customers. Aside from promoting your web hosting business, why is there a need to set up a blog?
Connecting with customers
When a site visitor finds a blog interesting and compelling, they are most likely to leave comments. Comments allow you to connect with your customers so you will be able to know their pain points and the things that interest them. Your blog is also an avenue for your customers to leave critical comments. This allows you to fix problems right away.
Representing what your business can offer
There are thousands of web hosting providers and you are just going to be everybody instead of that somebody customers heavily rely on. Becoming somebody will only happen if your company possesses a unique quality that will make customer come back for more. You need to create a blog so you can represent your business to your customers and the rest of the world. By merely reading your blogs, they will know how innovative your services are. You are not just making them curious but interested as well.
Your websites may have interesting products and services to offer, but none of them will matter if your website lacks content. Google Search has the ability to find content on websites that are updated on a regular basis. Updating your site with great content can definitely make wonders on your rankings.
Letting customers know about promotions and discounts
Although customers will be pretty much aware of your promos and discounts once they sign up for newsletters, there can be a large fraction of your customers who still prefer to visit your website. What better way to help them stay in the loop than directing them to your informative blog. You are not only drawing the attention of existing customers, but prospects as well.
A good blog should solve your customer’s problems. It should be a team effort that requires ideas from every department in your company. Your business will remain memorable to customers if your blog always provides insights. You will make a good impression in return. It is also important to provide great content regularly because poorly maintained blogs will also have a negative effect on your customer.