How To Choose The Right Web Host To Boost Your Marketing Efforts

150 150 Andrew Broberg

Website owners have many reasons for creating a website and one of the most common ones is for marketing purposes. With a website, you will be able to increase brand awareness as customers will be able to find you. It is also through your website that you can showcase what you can offer to customers and why prospects should choose you. Once you create your website, you will be confronted by many decisions including the design and functionality, content and even search engine optimisation. Aside from these elements, business owner must also focus on actual hosting.

As you do your research and discover relevant information, there are other aspects of web hosting that you need to keep in mind. With that said, comparing apples with apples is essential.

Uptime and Security Guarantee

When it comes to selecting the right website host, you should find out what the hosting company’s uptime guarantee is. Customers do not like to experience an error message or blank screen every time they visit your website. Choose companies that can guarantee an uptime of at least 99%. Aside from uptime guarantee, you should also take security guarantee into consideration. With data breach and cyber attacks being a huge issue these days, businesses must add layers of protection to protect websites from being the next target. It is also imperative to protect customers’ information such as email addresses, credit card numbers and passwords.

Back Up For Site Content

You may encounter problems, which may result in deleting important data from your website. Whether it is caused by a hacking issue or a mistake from your end, having a hosting company that ensures your data is backed up should be your priority. Although the process can also be done without the web hosting company’s assistance, you may not have enough time at your disposal to handle the task on a daily basis.

Scalable Plan

As your business grows, the company you sign up for must also have the ability to scale with you. A hosting provider with different levels of service on offer enables you to upgrade over time. It will also be a huge help if you choose providers that will allow you to change plans without charging any exit or cancellation fees. There are companies that give you options to change up or down based on your needs. If you need more bandwidth, an upgrade should not cost you an arm and a leg.

Customer Support

Your website may not always be up and running and a reliable customer support that you can get a hold of 24 hours a day is essential. A customer representative who can get any problems sorted out quickly will prevent any issues, which may take place while you are having an ad run or send an email newsletter.

AUTHOR

Andrew Broberg

All stories by: Andrew Broberg