Domain Name:More Than Just Your Website’s Identity

150 150 Andrew Broberg

When you start a new business, you need to register a domain name as it will represent your business on the internet. Even your customers will base their first impression on your domain name. It will give them an idea what you do and what you are offering. When building an online space,  choosing a suitable domain name is imperative.

There are three ways you can use your domain name:

Building a website

In growing your business, you need an effective tool so you can be exposed to many marketing opportunities. Your website establishes your online credibility. This is why it is necessary to create a website that shows what you have to offer. It is also imperative that you maintain your website. There are web hosting providers that also offer bundled services including web hosting, domain name and design templates.

Most websites that provide professional services will include the general information, contact information, product/service information, customer testimonies and social media icons. For those who prefer to open an online store, it is important to include multimedia or videos. You can also add some e-commerce capabilities so you can process payments, take orders and even provide customer support.

Brand your social media presence

Another way you can use your domain name is when you use social media to improve your online presence. One way you can change it is by using your domain name as the web address for your business page. This method is referred to as web forwarding. Using your domain name as web address will make it easy for your prospects to remember your brand. You can use your domain name for web forwarding by logging into your account. You can then change the settings on your domain name.

Set up a unique email address

You can also use your web address as an email address. If you have a company-branded email address, you will be able to have a professional-looking branded channel which you can use for communicating with your target audience.  A company-branded email address is considered as a free marketing strategy. All you need is to register your domain name so you can set up your email address.

How to promote your domain name?

Once you have registered your domain name, you can start building your brand by adding it to social media platforms. It will be easier for your customers to find you this way. You can also include your web address on your business cards, email signatures, ads, brochures, newsletters and uniforms.

AUTHOR

Andrew Broberg

All stories by: Andrew Broberg