What Are The Factors To Consider When Planning Your Website’s Content?

150 150 Andrew Broberg

Building a website is essential in creating online presence. It primarily involves technical processes such as coding and web designing. While the audience may see cool graphics and effects, the process behind every website’s aesthetic and visual appeal requires an expert with exceptional technical capability. While everyone can learn how to build a website, delivering the message you wish to convey needs quality content.

A website designer cannot force a design into the website without taking some factors into consideration. Before any programming can take place, planning a website’s content is the first step a business owner should take. When you plan your content, you will be able to have a better insight of what will happen. Planning enables you to choose the words, images and information that should be included in your website. You will also know the essential technical elements that will capture your audience’s interest.

Your audience plays an important role in the process of building a website. Ask yourself about the audience your website wants to target. Once you know your target audience, you will be able to know the design and mood for your website. Defining your content will not only target the right audience but also establish your brand’s identity.

Breaking down your content

When profiling your audience, you need to consider their interests and needs. You will be able to know the scope of your website this way. Spending a little more time on each section of your website will give you a better view of the kind of identity you want for your website.

The Importance of SiteMap

Building a website involves putting Search Engine Optimisation (SEO) strategies in place. SiteMaps are vital to your SEO strategy. It should be built before the site is completed. SiteMaps are the first file that Google looks for when it crawls a site. A SiteMap is the foundation of web design.

Visual Representation

A SiteMap is considered as your visual representation that dictates your site design and content. You can rearrange or review your website so it will be aligned to the mission and vision of your business. It is necessary to update your website from time to time so that it meets the demands of current website technology. Think about your content plan so you can finalise your website design. Once you finish the website, make it a point to produce regular content. A mobile-responsive website is also essential as most people are using their mobile devices to access the internet.

3 Common Problems That Can Kill Your Website

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Building a website enables you to connect with your customers. However, website design and maintenance is also important to maximise your website’s potential to generate opportunities. Ignoring professional web design results in losing potential customers and limiting web presence. As customers turn to their mobile devices to search or purchase products or services, a website that is not mobile responsive can drive away prospects. Web design ensures your website is optimised. You can also be sure that your website content is valuable. There are 3 common website problems that can hurt your business:

1. Lack of regular website backups

Experts encourage website owners to have backups as this can save you from potential damage in the event your website is hacked. Websites are vulnerable to hacking regardless of your level of security. Cyberattacks can create serious damage to your website. The damage can negatively affect your business as website will become unavailable until issues are resolved. When it comes to the rate of backups, it should be aligned with  how often your website content is updated. The rule of thumb is to back up your website on a regular basis.

2. Low quality web design

It is common for website owners to cut corners to avoid overspending on website creation. Little do they know that DIY website design does more harm than good. Your website sets your brand identity. If images, content and overall design do not match your objective, maintaining strong web presence will be a great challenge for you. Growing your level of credibility will also be another issue you will face if the design does not reflect the identity of your brand. If you are not a graphic designer, it is better to engage a professional service that will take care of your website.

3. Non-responsive website on mobile

Most consumers find it more convenient to use their mobile phones than their computers. Mobile devices make it easy for people to know what you are selling as information is available anytime, anywhere. If your website is not mobile-optimised, consumers will not hesitate to make a beeline for a better website they can do business with. Different screen sizes must be taken into consideration as this is essential in building a website. Check if your website displays correctly on mobile phones, tablets and desktop computers. Users are not the only ones who are pleased to come across a mobile responsive website, but Google as well. A responsive website is usable and easy to maintain. An excellent customer experience is one benefit of investing in mobile responsive design.

3 Mistakes To Avoid When Choosing A Domain Name

150 150 Andrew Broberg

The first step to making your presence known in the World Wide Web is by building a website. A lot of time and effort is put into web design and features, but selecting a domain name also requires serious attention. Your domain name is your website’s identity. People will know what you are selling by merely looking at your web address. When domain name creates confusion, it will be daunting to reach your target audience. Make sure you do not commit these 3 mistakes when choosing your domain name.

1. Choosing a domain name that is hard to spell.

Is your domain name easy to spell? If you tell a friend or a colleague your web address, will they be able to spell it correctly? When domains are difficult to spell or remember, the chance that people will visit your website is small.

2. Choosing a vague domain name.

The last thing you want to do is to mislead your audience with a domain that says something different. In choosing a domain, think about the message you wish to convey to people. If you are selling products and services, your domain should define what your business is all about. Even changing capitalisation can make a huge difference. Be wary of the domain you choose as it can make or break your business.

3. Choosing a domain name with a trademark problem.

Avoid using a domain name that has trademark issues. While it is unavoidable to come across a domain name that happens to be owned by another company, it does not deny the fact that the domain name violates laws on trademark registration. There are databases you can use to find out if your chosen domain name has been taken.

Sometimes keeping it simple works wonders. This is because you are making it easy for users to type in the name of your website. Although you may spend too much time thinking about creative domain names, people are more likely to misspell your name when they are not familiar with it. Numbers and hyphens must also be avoided.

Relevant domain names will also give users what they are asking for. If you have a food business, your domain name should boost your branding. Keyword abuse is also discouraged because it can be harmful to your website. Limit your website to two or three keywords and make sure that it reflects the content of your website. You may be surprised but search engines favor websites that use simple and original domain names.

 

The Best Practices For Choosing Your Domain Name

150 150 Andrew Broberg

A website helps you build a brand identity, but without a domain name, the identity you are trying to build will be non-existent. In choosing a domain name, there are things you need to take into consideration. While there might be some brilliant ideas going through your head, choosing a unique domain name is such a challenge. Following some best practices can help you find a domain name that suits your website.

Ensure keywords are part of your domain name

Keywords are essential to choosing a domain name. Aside from the fact that it helps you become more accessible to your target audience, it also helps bring more traffic to your website. It is important for people to know what your website is about. It will also be easier for you to target users.

Consider new domains

It is no surprise that good domain names are always selected. However, untouched domains also have potential. It is important to get creative in using new domains. When fusing creativity into domain selection, make sure that you keep your social presence in mind. Domain names must also be easy to be found online especially domain names for social sites.

Choose a domain name that is easy to access

While it cannot be denied that many websites use dashes, one thing you need to remember is that people like it when your website is easy to access. A good domain name must be kept short.

Keep privacy in mind

Aside from choosing a domain name that can target users, privacy is also important. Domain data must be kept private by having better security. It is also worth noting that better security may come with an additional cost. It is worth investing in domains that can address your privacy concerns. After all, it can turn into a long-term investment.

Think about other extensions

Extensions do not necessarily have to be a .com. You can also choose other domain extensions such as .net, .co, .site and many more. You can also do some research so you will know the extensions that suit your website.

Researching properly is one of the best practices to follow when you are choosing a domain name. While it may take time to find a good domain name, the positive result that it yields such as driving more traffic to the website and targeting the right audience are just some of the benefits you will reap in the end.

What Is A Domain Name:A Guide For Beginners

150 150 Andrew Broberg

Although a domain name is a basic thing, a beginner may not completely know what it is. When you build your first website, choosing a domain name is an essential process. It ensures proper set up before your website goes live. However, the domain selection process requires careful consideration.

Domain name in a nutshell

So what exactly is a domain name? A domain name is a web address you type into a web browser. As you click go or press enter, the web address will take you to the website. A domain name is similar to a fingerprint. It is unique and cannot be shared.

Websites and domain names are also separate things. Your domain name is your phone number while the website is your phone. Just like your phone number, you have the option to change your domain name any time. However, you can only connect the domain name to a single website at a time.

Paid vs Free Domain Names

For people who create websites for recreational purposes, free domain names are options to consider. With free domain names, a website will have a sub-domain. However, free domain names are not recommended for building a long-term business. This is because you do not own the sub-domains despite the fact that it is free to use. A sub-domain cannot be transferred should you decide to switch to another service provider. Since a sub-domain name is only an extension, creating your own unique branding will be a challenge.

Buying A Domain Name

When you buy a domain name, paying an annual fee is necessary so your domain name remains registered over a certain period of time. Once your registration expires and you fail to renew, you will also lose the domain name. This will result in making the domain name available for other users to register. Before your registration expires, the service provider will send you an email indicating the date of expiration. You will also be provided with an auto-renewal option.

Transferring A Domain Name

The best thing about domain names is that they are not exclusive to one location. If you decide to transfer your domain name, the service provider will not restrict you so long as you pay the annual fee. You will be provided with instructions on how to transfer the domain name.

One reason for domain name transfer is when you switch website builders. If you have purchased your domain name through a domain name registrar, all you have to do is to reconnect your domain name to your new website builder and cut the connection to the previous one.

Is Cloud Hosting The Future Of Web Hosting?

150 150 Andrew Broberg

What kind of hosting offers the flexibility of a dedicated server and the affordability of a shared server? Cloud hosting offers the best of both worlds and with the immense popularity of cloud technology in various industries, it has become a buzzword. Cloud is more efficient than storing data on your computer’s hard disk because it uses an online application. For people who do not want to be chained to their desk, cloud enables users to run or even store data on a web server. You have the option to share computing resources at any given time without having problems with location.

Cloud Hosting

Cloud hosting involves using several clustered servers’ resources. It also uses virtual resources to ensure that the aspects of hosting your website are accommodated. The best thing about cloud hosting is that it maintains a sense of balance by looking after your level of security and making sure that your hardware resources are available.

For websites that wish to take hosting to a higher level, cloud hosting is one of the best solutions to consider. For instance, a popular website gaining a plethora of visitors on a daily basis requires more than just a shared server. While a dedicated server provides exclusivity, it leaves a big dent in your pocket considering the price.

Scalability is one of the main advantages of cloud web hosting. Users have the freedom to access resources your business needs as it grows. It is convenient for you to gather more clouds once your website gets busy. For instance, the holiday season drives more traffic to your website and an increase in traffic causes a strain on a shared server. This will result in account suspension and being offline for a few days can have a negative impact on your business including losing money. Cloud hosting solves this problem by providing enough resources, which can be released once the holiday season is over.

Cloud hosting also makes it easy for you to gain additional service without waiting for customer service to assist you. With the option to increase your bandwidth allotment when you need it, you will also lower the risk of site suspension. Any issues with slow speed and downtime caused by increased traffic will be eliminated or reduced.

You can also save money with cloud web hosting because you only pay for the resources you use. In the past, the only way to outgrew shared hosting environment is by moving to dedicated hosting. Unfortunately, not all businesses have enough money to spend on switching to a different hosting environment. Cloud hosting gives you value for money by only paying for the resources you use. When you no longer need these resources, you can simply release them without having to worry about being charged for them.

Do Businesses Need A Dedicated Server?

150 150 Andrew Broberg

Many websites struggle to maintain high rankings in search engines because of the issues they face with their web host provider. If your online presence is not stable due to frequent downtime, you may need to review your web hosting service as it may not offer the kind of features your business needs. There are many different types of servers for you to choose from, but the type of server to consider should address your concerns.

As your business grows, a dedicated server is essential as it only caters to one customer. Unlike shared web hosting, a dedicated server lets your website enjoy huge amount of data as you are not sharing with multiple sites. Unfortunately, there is one thing that deters business owners from opting for a dedicated server: high cost.

Since a dedicated server is more expensive than other types of servers, business owners would keep their old web hosting service despite the flaws. There is a big risk in keeping shared web hosting service. For one, your website will slow down and even stay busy causing visitors to close your web page instead of checking what it can offer. If you are trying to compete in the digital world, you need to keep up with the changes and sharing servers with other websites may just lead to missing out on opportunities knocking on your virtual door.

For business owners trying to kick their marketing strategy up a notch, a dedicated server is the way to go. This hosting service allows you to enjoy more secure and reliable web hosting. You will also get great value for money as it offers loads of advantages such as enough space and bandwidth, high server security and increased reliability.

Its high price is one disadvantage of switching to a dedicated server. If you were to think about the benefits you will enjoy, the cost will no longer be an issue. It is important to remember that a proper web hosting service will not only make your website popular but accessible as well.

As a result, your business will generate profit as you convert visitors into long term customers. In searching for a hosting provider, make sure it has 24/7 technical support. A few hours of downtime can hurt your business so do not underestimate downtime percentage as well. In the long run, you will save money because the services provided ensures that your business needs are met. You will also have peace of mind by maintaining  high rankings as your website is up and running most of the time.

All You Need To Know About Choosing The Right Provider

150 150 Andrew Broberg

Many small businesses are keen on selecting a web host company because the hosting provider creates a strong impact on the business. In a nutshell, web hosting stores your website on the servers. Each and every web hosting company has different servers and locations. There are many aspects of web hosting that can affect your business:

Site Speed

Why is it important to choose a provider that can offer faster site speeds? Your website can either make a good or bad impression. In just a few seconds, you can lose your chance at converting visitors into regular customers if you don’t offer impressive speed. Users will judge the speed of your website by its loading time. In fact, your site’s loading time is enough to make a greater impression. It is even a factor to retaining customers.

Downtime

Aside from site speed, downtime percentage is also important. Downtime refers to the amount of time your site will be unavailable to users. Although web hosting companies cannot guarantee 100% uptime, the risk of downtime minimal if you do not want to leave band impressions to visitors.

Backups

It is also important for a web host company to have the ability to protect sensitive data. If anything bad happens to your server, backups will keep your data safe. There should be multiple server backups in different locations so you can restore your work any time even in the event of cyber attacks and other online mishaps.

Choosing the right hosting provider

Analyse your budget-you need to plan your budget by asking yourself how much you are willing to spend on a web hosting service. Shared hosting solution is a good option if you are minimalistic. However, you should also keep in mind that for your business to survive, you need higher speed and low downtime and only a dedicated server can deliver these.

Explore options-the company you are going to choose will depend on your business needs. If you want to drive traffic to your website, you need a reliable web hosting service that will help you accomplish your goals. You need to research thoroughly so you can meet your objectives. It is also important that you understand what is best for your business.

Know your objectives-you will also have to narrow down your goals by identifying the aspects of your business you are most concerned with. Is speed your priority? There should be a balance between the company’s downtime percentage, speed, reliability and level of security.

Why Should Small Businesses Invest in Good Web Hosting Service?

150 150 Andrew Broberg

Many businesses have difficulties surviving as they do not know they are getting hacked. Without web hosting knowledge, you will miss the opportunity to grow your business. Even if you only have a few employees, it does not mean that you should skimp on getting a good web hosting service. It is important to increase your awareness of web hosting so you will know the features and providers that can give you great value for money.

Reasons for investing in good web hosting service:

Downtime means loss of sales. If your website is under attack due to poor levels of security or always experiencing frequent downtime, visitors will not hesitate to close your web page and opt for a better service else where. Having a website which is growth-oriented means you choose a provider that goes the extra mile when it comes to ensuring that your website will always be up and running most of the time.

Choosing the right web host service is a critical decision. Aside from the downtime percentage, it is also important for a web host service to have remote backups. Security is also an important factor to take into consideration. Since cybercrime is becoming prevalent these days, many businesses can lose money each day due to the absence of online backups.

You can protect your business against costly mistakes by ensuring that your web host has the right speed and efficiency. This means that your provider should have advanced features and high levels of security to keep cyber attacks at bay.

You can also reduce cost by making sure that your content management systems are updated. A dedicated server is also the best way to go as it minimises the risk of cyber attack. When backing up your backups, it should be on different servers and different machines. However, every business needs to be aware that these backups are not completely immune to attacks. There are many cases when backups have been hacked. If this happens, you totally lose control of your website. Websites need to be secure to avoid chronic downtime. This way, the risk of web hosting companies losing websites will be prevented or minimised.

Businesses should be aware when their DNS is being controlled. They should know if it is being handled by a third party, hosting company or the registrar. A web hosting company that can detect a problem with your website will also help you avoid any mistakes that can hurt your business in the future.

4 Signs Your Web Hosting Service Is Hurting Your Business

150 150 Andrew Broberg

Your website represents your business and to drive traffic to the site and attract customers, choosing a web hosting service that offers excellent performance is a must. To small businesses, choosing a reliable web hosting service can be a bit of a challenge. Instead of focusing on the features, many businesses give importance to the service cost.

Cutting corners may be an option for start ups, but this is not a valid excuse when your online reputation is suffering. If your website experiences frequent down time, it can result in poor customer experience. There are 4 ways bad web hosting service can affect your business:

Your website makes a bad first impression

On average, a website may take 6 seconds to load. If customers have to wait more than 6 seconds, they will either visit another site or close out your web page. You need to make a good first impression when trying to attract potential customers. If your website is image and video-laden, a strong web hosting service is the best way to go. The wrong web hosting service can deter your customer from doing business with you.

Your website is prone to cyber attack

Being a victim of cyber attack is costly and stressful. You do not only invest your precious time in creating a website but your money as well. Having weak web hosting means your website is vulnerable to any kind of attacks. You will need high levels of security to keep hackers at bay. E-commerce websites choose web hosting providers that have the ability to keep the site secure and protected against cyber intruders. When choosing a web hosting service provider, ask about the steps they will take in the event your website information is compromised.

Your website gets penalised

A server that is frequently down can have a negative effect on your business as search engines impose penalties on websites with frequent web host problems. A web host service provider with high downtime percentage can make your website suffer. If you want to prevent penalties in website search rankings, choose a web host with a high uptime percentage.

You miss out on potential leads

Regardless of implementing an effective ad campaign, blog post, social media campaign and promotional offer, you will miss out ondriving traffic to your site if you have a low-quality web host. An unreliable web host can result in missing out on potential leads. Search for a web host that can steadily handle traffic.