Is Following The Latest Web Design Trends Necessary?

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Website owners make it a habit to update their web design to ensure that the style is in season. While there are free themes available to install, the designs that fit your brand’s personality will require you to shell out some cash. When there is money involved, it is important to think things over before deciding on changing the web design. Trends come and go. Does this mean that websites have to keep up with the latest cool trend?

As 2017 comes to an end, website owners are looking forward to giving their websites an overhaul. Indeed a fresh new look gives visitors an element of surprise. In 2017, bold, bright colours were a huge hit. Some trends will still be relevant in 2018 while others have to go. New web designs are meant to provide opportunities to improve especially if the previous designs have any shortcomings that deter the website owner from conveying the brand message to prospects.

Visual format is essential. You need to avoid mistakes or it will result in a high abandon rate. Websites make lasting impressions. Lucky for those that have managed to create a good impression. When visitors have difficulties navigating your website, not seeing enough information that can help them with their buying decision or find the website distracting, you can lose those precious seconds converting leads into sales.

If you have found out about the latest trend in web designs, ask yourself about the areas of your website that you need to improve. You will also need to think about your goals. Do you intend to cater to new audiences? Do you want to incorporate new technologies to make it easier for your audience to access your website? Embracing trends is not just to overcome the fear of missing out. You make use of new trends to improve your website’s usability.

Reasons you need a new website design:

  • Increase the ability of your website to display data
  • Add different forms of virtual information
  • Make website mobile responsive
  • Utilise video and infographics better

On-trend web design and your budget

Although new trends in website design have so much to offer, it does not mean that it will endure. Aside from identifying the goals you want to achieve, you will also need to identify how long your website will cater to your needs without a major rebuild or refresh. When choosing a web design, it is important to work within your budget. There is no need to refresh your web design from time to time  if you only have a limited budget.

How To Be A Successful Website Reseller?

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The web hosting industry is considered to be one of the beneficial industries that provide a decent way to earn as it suits different budgets. These days, you can choose from a wide range of web hosting providers. Some of them hire hundreds of employees while others consider themselves as one man army affiliates or also referred to as web hosting resellers. It is possible for resellers to earn a lifestyle income even without employing a marketing team. However, there are still factors that must be taken into consideration to ensure success. Here are some practical tips for those who might be interested in becoming a reseller.

1. Create A Detailed Marketing Strategy

Relevance is important in succeeding as a reseller. You may take on different directions depending on the results you wish to achieve. Instead of taking expensive and longer route, why not try to sell the web hosting services to your clients. In this endeavor, you will also need a detailed marketing plan so you will know where you are headed. It is essential to develop a strategy that works. While it cannot be denied that the web hosting industry can offer a good income opportunity, you will need to take your competition into consideration. You should also identify your potential client base and design saleable hosting plans.

2. Have Your Own Digital Workplace

Selling your products will not be easy if you do not have a digital workplace that your clients can visit. As they look at your profile, they are also expecting more from you such as a professional-looking website where they can see the web hosting plans you offer. It will also be helpful if you are going to invest in CMS.

3. Provide Relevant Content

Once you have personalised your website templates, it is also important to give it a streamlined look and this is where adding content comes in. In your digital empire, content is definitely king. Not only does it define your business but markets it as well. Content also serves as your online representative. Be very careful when providing content as it can make or break your reputation. Avoid lengthy content and choose short but concise articles that keep clients and visitors engaged.

Continue to build a good reputation to gain a certain level of authority. Clients judge you by your digital presence, social posts and blog posts. Aside from actively participating in various online industrial events, make it a habit to join the web hosting forums. Add valuable insights, inputs and original ideas so clients can determine how knowledgeable you are.

What Happens To Your Website When Domain Name Expires?

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A website needs to be up and running all the time so you do not waste time converting visitors into customers. Aside from the physical elements of your website, making sure that you have an active domain name is also important. Once a domain name expires, all the services associated with it will also stop functioning. This means that you cannot make any updates to the domain. Depending on your web host provider, the domain will remain available for reactivation.

Does a domain name enter a grace period after it expires?

Once your domain name expires, it will be disabled, but you will still be able to renew it. Some providers allow renewal at no extra cost. While the domain name has not been renewed, it will enter a grace period. Normally, the grace period is only for 30 days, but it will again be dependent on your web host provider. It is also important to note that there is no guaranteed grace period. Renewal is always given at the end of the current registration period. For instance, if you renew two months early, the expiration date is the same.

Domain going into redemption status

Aside from passing through expiration grace period, your domain will also go into redemption status. The redemption period refers to the period provided after the registrar issues a delete request to the registry. Note that the domain can only be recovered by the previous registrant.

Deleting the domain

After the redemption period, the domain will be placed into a ‘pending delete’ status. During this time, your domain will be given 5-day time frame after the redemption period. The registry will hold the domain and you can no longer recover it. As soon as the domain name is deleted, it will be available for anyone who wishes to purchase a new domain. It will be available on a first-come first-served basis.

Steps To Retrieving A Hacked Website

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The last time you checked your website, it was working perfectly fine, but when you visited it again, you were caught by surprise as hackers have taken over your site. What to do? In this situation, there is no use worrying because you can still retrieve the website. Here are the steps to getting it back:

Inform your web hosting provider

Once you have discovered that your website has been hacked, it is imperative that you let your web host provider know about it. The sooner you inform them, the better. Your provider will also check if other customers are also affected. In the event that your host cannot help you retrieve your website, it is recommended that you get trusted people to do the job.

Quarantine the website

Put your website in quarantine until you are sure that the problem is fixed. While it is normal to worry about your content not reaching your target audience, your website still cannot serve its purpose. The DNS entries must be placed on a static page where 503 HTTP is used as a response code. You may also need to take your website offline. Be sure to review your administrator account as hackers often create their own account and delete your credentials.

Know the severity of the attack

Some hacking can be damaging to your website while others can be retrieved through a minor fix. Before taking any major steps, make sure that you have figured out the extent of the attack. Hackers can work their way into your website by infusing spammy content, dispersing malware and employing less suspicious techniques.

Check the files

You will also identify the maximum damage that the hacker has done to your website if you are going to check for the file system. It happens to the website and file system modification process. Check the files you have modified or created. You will need to check the server error logs as well. There might be some dubious activities going on that you might not be aware of such as failed login attempts. Files for redirects and configuration must also be checked.

Clean your website

A website that has experienced hacking must be constantly cleaned and updated. You will need to install security software that will add layers of protection to your website. There are also support sources that will help you deal with the loss of confidential information especially if you are a victim of phishing. Remove URLs created by hackers if there is any. It is also important to note that removal of pages must be done carefully as you might remove good pages. Only get rid of pages that you do not want to appear in search results.

Domain Name:More Than Just Your Website’s Identity

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When you start a new business, you need to register a domain name as it will represent your business on the internet. Even your customers will base their first impression on your domain name. It will give them an idea what you do and what you are offering. When building an online space,  choosing a suitable domain name is imperative.

There are three ways you can use your domain name:

Building a website

In growing your business, you need an effective tool so you can be exposed to many marketing opportunities. Your website establishes your online credibility. This is why it is necessary to create a website that shows what you have to offer. It is also imperative that you maintain your website. There are web hosting providers that also offer bundled services including web hosting, domain name and design templates.

Most websites that provide professional services will include the general information, contact information, product/service information, customer testimonies and social media icons. For those who prefer to open an online store, it is important to include multimedia or videos. You can also add some e-commerce capabilities so you can process payments, take orders and even provide customer support.

Brand your social media presence

Another way you can use your domain name is when you use social media to improve your online presence. One way you can change it is by using your domain name as the web address for your business page. This method is referred to as web forwarding. Using your domain name as web address will make it easy for your prospects to remember your brand. You can use your domain name for web forwarding by logging into your account. You can then change the settings on your domain name.

Set up a unique email address

You can also use your web address as an email address. If you have a company-branded email address, you will be able to have a professional-looking branded channel which you can use for communicating with your target audience.  A company-branded email address is considered as a free marketing strategy. All you need is to register your domain name so you can set up your email address.

How to promote your domain name?

Once you have registered your domain name, you can start building your brand by adding it to social media platforms. It will be easier for your customers to find you this way. You can also include your web address on your business cards, email signatures, ads, brochures, newsletters and uniforms.

SSL Certificate: Are All Websites Required To Use It?

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The increasing number of cyber threat cases signals website owners to zero in on security to ensure that cyber attacks are reduced if not completely removed. Hacking is a monumental concern because hackers are good at devising plans to work their way into our websites and steal our information. It is already too late to realize that we have fallen prey to their schemes. The use of SSL certificate is considered by experts as one way to combat cyber threats and attacks. It gets our websites secure and filters suspicious activities. How does SSL certificate become beneficial to website owners?

HTTPs: In a nutshell

For us to know the benefits of SSL certificate, it is important to understand how HTTPs work. HTTP stands for HyperText Transfer Protocol. This is a type of protocol used by web servers and browsers as a way of transmitting data or communicating to one another. An HTTP command is sent when a website address is entered into the address bar. HTTP gets the website we wish to access.

SSL, on the other hand, stands for Secure Socket Layer. It is a method of encrypting data while travelling through the Internet. It ensures that the private information that users or customers provide will not be compromised. Private information such as credit card details or passwords entered on e-commerce websites are going through different servers and networks before it goes to the right destination.

During this process, hackers attempt to intercept the user’s private information. However, if the network is encrypted, the data being transmitted will be difficult to read, hence, it prevents hackers from stealing sensitive or confidential information. Using SSL certificate on your website gives users or customers the confidence that your website can be trusted and their personal information is protected.

HTTPS websites: The New Norm

The recent policies in web browsing have allowed users to check if their connection to the website is secure especially when attempting to access any non-HTTPS websites on the browser. Use Chrome or Firefox and it will let you experience these changes to web browsing. This is beneficial to customers because it prevents hackers from manipulating sensitive information. E-commerce websites are making sure that visitors feel comfortable leaving their shipping or billing details. We will even notice that if you happen to stumble upon an insecure website, the browser will give us a warning indicating that the connection is not private. The message occurs if an HTTPS website does not have SSL certificate.

SSL is deemed essential to websites to protect user authentication, financial records, private data and other confidential information. If you have an e-commerce website, websites with login forms, membership sites, HTTP2-powered sites or blog sites, the use of SSL certificate is highly recommended.

How to identify if a website is SSL-secured?

Arm yourself with knowledge when accessing sites. We can tell a website is SSL-secured if the URL on the address bar starts with HTTPS. When it is highlighted in GREEN it signifies that the connection is secure. There is also a green lock icon found on the top corner of the browser’s address bar. It is also interesting to note that there are websites that have the HTTPS in the address but do not have a green lock in the address bar. It could mean that the SSL certificate is not yet provided. It is also important to check if a website has a security seal as this verifies the identity of the website once the seal is clicked.

Measures Taken By Companies To Stop Data Breaches

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Data breaches have made a negative impact on our lives. No one is immune to these hacks unless we prepare arm ourselves with layers of protection. Imagine letting these hackers go unnoticed. It will surely have a ripple effect on both our personal lives and our economy. Aside from hitting the stock market, we will also be forced to monitor our online activities closely so we do not fall prey to cyber criminals.

It is inevitable for us to rely on modern technology. This is why data breaches become possible. Each day, we rely on mass quantities of interaction, internet-based storage and the like. The possibility of data breaches increases the more we connect and rely on data. Fortunately, many companies no longer remain complacent because hackers can strike anytime, anywhere. This means that the efforts of improving security standards have been taken. Preventive measures have also have put in place. As we always say, prevention is far better than cure. Here’s why companies must focus on preventive measures:

The Importance of Prevention

There is a great difference when companies take necessary measures to prevent a data breach from happening. One obvious reason to provide our organisation with increased data protection is to prevent spending hundreds of millions to repair the damages brought by data breaches. More often than not, we see companies more focused on cure than prevention. Worse, some of them are even investing in the wrong areas and it is already too late to discover that the organisation is vulnerable to hackers.

Companies should include the following preventive efforts:

Better Technology-The level of technology that most companies use can either protect or expose them to threats. There are companies that are satisfied with the minimum level of security and protection. Installing firewalls and antivirus software is not enough unless we opt for more sophisticated technology. We also need to keep in mind that it takes extra effort and time to invest in high levels of protection.

Employee Awareness-Hacks and breaches are not just due to forced entries. Some of them are due to human negligence and errors. Employees do play a vital role in making sure that hackers are not given the chance to make an entry. For instance, choosing a weak password and not developing a habit of changing it regularly will result in falling victim to phishing scam. This alone can put the entire company at risk. The good news is human errors are preventable. We need to educate our employees about the negative implication of choosing a weak password and how following best security practices can prevent breaches.

Response Plans-While we always put more emphasis on prevention rather than response, it is still important to have a back-up plan when all else fails. Having a breach response plan ensures that our company is prepared for any form of cyberattack. The response plans give our companies the direction for stopping the attack and preventing breaches from happening again.

 

The Big Changes In The Web Hosting Industry

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Web hosting is one of the most important steps to take when building a website for your online business. It is not something that you can simply install and forget about as technology continues to change. If your website is running on primordial hosting service, you can expect glitches and slow speed in the long run. You can also expect your search rankings to be affected if you do not embrace new web hosting technology.

Technology provides better options for subscribers by going beyond the basic. These advancements have been a whiff of fresh air for website owners because aside from making it easy for anyone to create a website, modern technology is also scalable. Here are the most common developments in web hosting technology that you can use to your advantage to get ahead of your competitors.

Cloud Hosting Plans

One of the most useful developments that web hosting providers have consolidated in their services is the cloud hosting technology. It is, in fact, one of the most attractive ways that you can host a website or blog because it provides you flexibility and freedom to access your information. When it comes to cloud hosting technology, Amazon, Google and Microsoft continue to reign supreme.

For smaller companies, it is imperative to explore cloud hosting options before committing to one provider. Being hosted by a trusted solution will enable your website to run smoothly. Aside from the features, you may also want to consider cloud hosting plans with competitive pricing.

Performance-Based Hosting

It is also important to make sure that your web hosting provider is capable of properly hosting your website. You can lose visitors if your website is not working properly. Since websites are not created equal, being aware of the available hosting solutions is necessary. If you have a WordPress-based website choosing a hosting solution that is built specifically for this platform.

When something goes wrong, it will be much easier for you to get in touch with customer support. You can also deal with issues on speed and plugins especially when they are not properly set up. WordPress hosting-based solutions will come in handy if you encounter these issues.

There are many cost-efficient hosting plans for you to choose from. As the technology continues to offer better options for website owners, the challenge left for those who want to improve search rankings and increase brand awareness is to choose the best web hosting services possible.

 

 

Why Is Your Website Not Getting Enough Visits?

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People visit or leave your website for a reason. When people visit, it means they are interested in the products or services your company wants to offer. Some website owners invest in making sure that the website looks presentable and pleasing to the eyes without realizing that there are other aspects that must be kept in mind. There are four reasons people leave your website:

1. Takes 3 seconds or more to load

Slow websites drive people away. It is estimated that 40% of visitors are more likely to leave a website if it takes longer than 3 seconds to load. There are many reasons for the slow speed such as too large images, scripts, HTML and CSS. This problem can be resolved by ensuring that the sizes are kept to a minimum. Crazy animations can also contribute to slow loading time. Your web host provider has to do with the slow speed as well. Make sure you check your website speed regularly and change host if you are not getting a reliable web host.

2. Lack of graphic element and readability

Not everyone visiting your website can navigate it with ease. Before designing your website, make sure that you do not miss out on site navigation. Expect some visitors who are not familiar with navigating the website. If they are not sure how to use your website, they will choose to leave it instead. When thinking about the design of your website, you will also have to think about its functionality. Your website should be simple, clear and professional.

3. Not mobile responsive

Since everyone is using their smartphones for online transactions, it is imperative that your business does not fall behind the digital trend. If your website is not mobile responsive, there is a greater chance for your audience to abandon your website. They will move on to another source that offers mobile responsive website. It is important to take your audience’s mobile needs into consideration so you can create a responsive mobile design.

4. Not updating blog posts

Regular visitors want to stay updated by reading on your website. If they do not see anything new, they are less likely to stay. This is why you need to update your content frequently so visitors will know that you keep them engaged. With regard to the frequency, think about the type of niche you have and the audience you are trying to target. You will be able to have a loyal reader when they have something to look forward to on a regular basis.

4 Best Practices To Protect Your Website From Hackers

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Hackers do not choose which website to hack, though this is what people choose to believe. Even if your website is not a big one, there is still a great chance that it will get hacked. In fact, you are most likely to be a good target for hackers because of this false belief. Even if you have a small business, keeping your guards down is not an option. No matter the size, regardless of time, your website gets hacked all the time.

When talking about hacking, the first thing that comes to mind is stealing data or defacing the website. However, these are not the only types of security breaches taking place on the World Wide Web. There are also devious attempts to turn your server into a temporary server for illegal files or an email relay for sending spam. Your website can be protected from suspicious activities and there are 4 ways to keep it secure.

1. Make sure your software is updated

Your website should run on up-to-date software to ensure that it is impervious to cyber attacks. Running updates regularly will help you to identify if your website is supported by the most recent version of the software. Even if you are using third-party plug-ins, you need to keep information updated and implement them in a timely manner. It is easy to forget about keeping your third-party plug-ins updated, but outdated plug-ins can pose a serious threat to your website. It can even become a gateway for hackers to destroy your website.

2. Install antivirus

Malicious attacks happen when you do not reinforce security around your website. Aside from installing antivirus, it is also important to install firewall. They can sift out malicious requests, inspect incoming traffic and protect your website from spam. A web host provider that has the ability to handle website security threats must be considered. It is also recommended to choose a dedicated hosting server so you can prevent attacks due to sharing your server with multiple websites.

3. Switch to HTTPS

Sensitive information cannot be transferred from an unsecured server. This is why switching to HTTPS or Hyper Text Transfer Protocol Secure ensures you have a secure communications protocol. It ensures that there is an additional encryption called Transport Layer Security (TLS), which serves as extra security from hackers. More often than not, e-commerce websites have layers of encryptions so online transactions are protected.

4. Use strong passwords

One way hackers attack is by guessing username/password combinations. There is an alarming rise of attacks in the last two years. It is prevalent across the globe. Brute force attacks can be eliminated by creating strong passwords. A strong password is a combination of alphanumeric characters, symbols, upper and lower case letters. It should be at least 12 characters long. As much as possible, you should not use the password for all website logins. Make it a habit to change your passwords regularly as well.