4 Signs Your Web Hosting Service Is Hurting Your Business

Your website represents your business and to drive traffic to the site and attract customers, choosing a web hosting service that offers excellent performance is a must. To small businesses, choosing a reliable web hosting service can be a bit of a challenge. Instead of focusing on the features, many businesses give importance to the service cost.

Cutting corners may be an option for start ups, but this is not a valid excuse when your online reputation is suffering. If your website experiences frequent down time, it can result in poor customer experience. There are 4 ways bad web hosting service can affect your business:

Your website makes a bad first impression

On average, a website may take 6 seconds to load. If customers have to wait more than 6 seconds, they will either visit another site or close out your web page. You need to make a good first impression when trying to attract potential customers. If your website is image and video-laden, a strong web hosting service is the best way to go. The wrong web hosting service can deter your customer from doing business with you.

Your website is prone to cyber attack

Being a victim of cyber attack is costly and stressful. You do not only invest your precious time in creating a website but your money as well. Having weak web hosting means your website is vulnerable to any kind of attacks. You will need high levels of security to keep hackers at bay. E-commerce websites choose web hosting providers that have the ability to keep the site secure and protected against cyber intruders. When choosing a web hosting service provider, ask about the steps they will take in the event your website information is compromised.

Your website gets penalised

A server that is frequently down can have a negative effect on your business as search engines impose penalties on websites with frequent web host problems. A web host service provider with high downtime percentage can make your website suffer. If you want to prevent penalties in website search rankings, choose a web host with a high uptime percentage.

You miss out on potential leads

Regardless of implementing an effective ad campaign, blog post, social media campaign and promotional offer, you will miss out ondriving traffic to your site if you have a low-quality web host. An unreliable web host can result in missing out on potential leads. Search for a web host that can steadily handle traffic.

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