Building a website enables you to connect with your customers. However, website design and maintenance is also important to maximise your website’s potential to generate opportunities. Ignoring professional web design results in losing potential customers and limiting web presence. As customers turn to their mobile devices to search or purchase products or services, a website that is not mobile responsive can drive away prospects. Web design ensures your website is optimised. You can also be sure that your website content is valuable. There are 3 common website problems that can hurt your business:
1. Lack of regular website backups
Experts encourage website owners to have backups as this can save you from potential damage in the event your website is hacked. Websites are vulnerable to hacking regardless of your level of security. Cyberattacks can create serious damage to your website. The damage can negatively affect your business as website will become unavailable until issues are resolved. When it comes to the rate of backups, it should be aligned with how often your website content is updated. The rule of thumb is to back up your website on a regular basis.
2. Low quality web design
It is common for website owners to cut corners to avoid overspending on website creation. Little do they know that DIY website design does more harm than good. Your website sets your brand identity. If images, content and overall design do not match your objective, maintaining strong web presence will be a great challenge for you. Growing your level of credibility will also be another issue you will face if the design does not reflect the identity of your brand. If you are not a graphic designer, it is better to engage a professional service that will take care of your website.
3. Non-responsive website on mobile
Most consumers find it more convenient to use their mobile phones than their computers. Mobile devices make it easy for people to know what you are selling as information is available anytime, anywhere. If your website is not mobile-optimised, consumers will not hesitate to make a beeline for a better website they can do business with. Different screen sizes must be taken into consideration as this is essential in building a website. Check if your website displays correctly on mobile phones, tablets and desktop computers. Users are not the only ones who are pleased to come across a mobile responsive website, but Google as well. A responsive website is usable and easy to maintain. An excellent customer experience is one benefit of investing in mobile responsive design.